Use
of Facebook for Business provides some useful advice about not only
using Facebook in the corporate world but also smart use of social
networking in general. Facebook helps you getting more traffic to your
website and to attract more customers towards your business.
In this post (previously on The Geeks Club), I've described 10 useful techniques that will help you promoting your business online on Facebook.
1. Build a
Facebook Page for your business, organization or a particular website
you run. Use an eye-catching, appropriate and recognizable image of your
company / product.
2. Before
choosing any profile picture, make sure that you have clear goals in
mind, along with benchmarks for measuring success.
3. Write a
short bio with proper description that clearly describes what does your
business do. You must ensure that your Facebook page should work like a
well-planned magazine, including targeted and exclusive content.
4. Use apps like RSS Graffiti and NetworkedBlogs which keeps your audience updated with the latest piece of information coming from your website.
5. Post contents related to your business. You can even make use of Facebook Ads to have more and more people engaged with your business.
6. Post
more and more engaging content on your Facebook Page. Have some active
interaction with your audience. Make 'em believe that you are serious
enough to respond to their queries. Don't ignore or disappoint your
audience.
7. If you
don't have enough time to interact with your audience, make sure you do
it at least twice or thrice a week. It's known to be a good practice
which lets you maintaining a reputation of your business. So don't miss
your chance!
8. Add
"Like" button to your website and online newsletters. Encourage people
via "Find us on Facebook" on physical newsletters as well as your online
workspace.
9. As you
build your social networking presence, it's important to use analytics
to assess the performance of your Facebook Page. Have heard of Facebook Page Insights?
It's Facebook's built-in analytics which keeps you updated with things
like how many likes your page has received in particular period of time,
or how often people comment on your posts, or which particular days of
the week are more active than others. Facebook does fantastic job of
keeping admins updated with the analytics report of their page weekly on
emails.
10. Many third-party data analysis tools and web analytics platforms are available out there which helps you tracking a performance wise records of your business online.
Do you know more of such? Let's discuss 'em on comments.
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