THE DIFFERENCE BETWEEN ADVERTISING & MARKETING

(What you need to know as a small/medium sized business owner to improve your brand/business appeal).

 Advertising for me is making average things for average people and screaming about it enough that the masses in the middle decides they need it. Marketing is not that, marketing is about what you make/sell, how you make it, the stories you tell. Your local church does marketing, even your local non-profit does marketing. If you need people to take Covid-19 seriously, you need to do marketing. I like to see the global climate change as a marketing challenge rather than a technology or science challenge. 

Do you know why? We have done a bad job in helping people understand their choices. Advertising is the art of making your products/service known to a market place or an audience while advertising has to do with both research and practice. Marketing takes into consideration market research to uncover consumer behavior that enables you come up with stories that will resonate with your target audience/marketplace while advertising involves creatives like design and multimedia production. 

In marketing research is used to gather data to support your marketing efforts, it let's you know when and where to place your advertising. As a small/medium business owner, do you use data to support your advertising to ensure it converts well?

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